The National Football League has announced a partnership with My Block Skin, naming the innovative new sun care brand as the official sunscreen partner of the NFL in the UK and Ireland.

The multi-year partnership includes sponsorship rights to the NFL London Games.

My Block Skin’s driving mission is to challenge misconceptions around sun protection in melanin-rich communities. The brand’s moisturizing Clear Coat SPF 50 Gel launched earlier this year and caters for all skin types.

“We’re more than just a sun care brand – we’re a movement advocating for the importance of sun safety for everyone, regardless of skin tone,” said Dujon Smith, CEO of My Block Skin. “Partnering with the NFL amplifies our mission and introduces our hero product, the Clear Coat SPF 50 Gel, to a wider audience. A game-changer in sun protection, it’s crafted for all skin tones, ensuring everyone is covered on and off the field.”